Maximising Launch Success — Market access management in financially constrained markets
With increasing reimbursement constraints, health-technology assessments and centralized procurement, successfully launching medical innovations in the EU market has become an increasing challenge for medical technology companies.
Simon-Kucher’s half-day conference will focus on successful market access management in financially constrained EU markets to maximise the launch success of innovative medical products and services. Participants will be provided with valuable insights and “food for thought” on relevant market developments, lessons learned from recent case studies and best practices in market access management as well as a forum to exchange experience with industry peers.
Topics to be discussed include:
- Current commercial trends and challenges in the European medtech market
- Impact of centralized procurement in the EU on innovation strength
- Ensuring launch success in a consolidating market: Market access management at different levels and stages
The speakers
- Lotte M.G. Steuten, Associate Professor, University of Twente
- Joerg Kruetten, Executive Vice President, Simon-Kucher & Partners
- Dr. Gerald Schnell, Partner, Simon-Kucher & Partners
- Omar Ahmad, Partner, Simon-Kucher & Partners
- Karin Walter, Director, Simon-Kucher & Partners
For details and registration visit www.simon-kucher.com/medtechforum2012.